Anthropogenic climate change is a global concern. However, that climate change concerns all of us does not mean that it would concern all of us equally. Income is the primary correlate of carbon footprint whether analysed on a national or individual level. The richest half of the world’s countries (in GDP) emit 86% of global CO2 emissions. The difference is even starker when analysed on an individual level: income level is also the strongest correlate with citizen CO2 footprint (2016 data from the Global Carbon Project). The effect of attempts to decrease carbon footprint in wealthy countries by producing climate-friendly consumer goods, energy, and transport options have had limited effect – in part because these only transform a small part of citizens’ total consumption behaviour, and in part because reductions are needed, primarily, in the amount of consumption by high-income citizens rather than in the specific goods being consumed.