On ‘negotiating the balance between personal freedom and really cool free stuff’
Imagine you are watching your favourite TV show and its protagonist walks to the fridge and gets out a drink (or: gets into a car, answers their phone, walks past a billboard, pours breakfast cereal into a bowl – you get the picture). Unbeknownst to you, the actual drink that you see them take out of the fridge is dependent on factors about you, such as your geographic location: you see the character pull out a Diet Coke, for instance, while another person on the other side of the world watching the same episode of the same programme at the same time sees them take out a particular brand of iced tea.
You have (both) just been subject to a new type of advertising practice known as ‘digital insertion’ – a much more technologically-sophisticated, targeted version of product placement. (more…)


was behind me, leaving a clearly obvious cut down my forehead for day (see right). Alongside finding it hilarious, my partner did ask why I had not thought more carefully about where I was walking. While I accepted the criticism of that question, I retained that my attempts to work efficiently on that morning were to be commended. We continue to disagree on whether the merit of my aim outweighs the demerit of my execution.

