This post is about how to go about criticising gender norms (in a wide sense of the term, including explicit expectations but also things like gender schemas – implicit bias and stereotype threat.) Like many other feminists, I find gender norms bothering because of the undue pressure they put on people to behave in ways that limit their social freedom and which very often result in unequal opportunities for women and for men. Overall, women are at the losing end of this inequalities; I will not rehearse here all the counts on which women are worse off than men even in liberal egalitarian democracies that are formally committed to gender justice. (They include political representation, the holding of well-paid, prestigious and interesting jobs, income gaps and various daily, micro-inequalities.) Also – and maybe unlike some feminists – I think that men, too, can be the victims of gender norms – for instance they get conscripted into armies and killed in wars more than women, and probably suffer more injustice than women at the hands of police and the criminal system – especially when gender combines with race, as in the case of black men.