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Plastic Pollution: How to avoid further degrading our natural environment

The theme of this year’s World Environment Day (5 June 2018) is Beat Plastic Pollution. Plastic pollution is indeed a serious problem, severely affecting animals, humans, and marine ecosystems.  Removal of the pollutants that are already in the environment is exceedingly difficult, so we should also ask: How can we avoid plastic and other pollutants entering the environment in the first place?

In plastic pollution and other issues of humanity’s impact on the natural environment, three main variables are at play:

  • Population
  • Affluence, or consumption
  • Technology, or more precisely, technological efficiency

It is appealing to focus on only one of these variables and expect a lot of an easy-fix solution, but we should rather focus on all three variables simultaneously, since all three factors can only be influenced to a limited extent due to some physical and ethical constraints.


It is often claimed that “Oh, the real problem is overpopulation, the Earth cannot sustain so many people; we should drastically reduce fertility rates.” To some extent, this is true: if there were fewer people, there would be less need for plastic goods and packaging, and thus less plastic pollution.

However, it is not that simple: coercive measures to reduce fertility rates (such as the one-child policy in China) are ethically problematic. Non-coercive measures (such as education or improving access to contraception) only reduce fertility rates very slowly. While humanity’s impact has to be reduced urgently, substantially lowering the impact of population by reducing fertility rates will require generations.

Another important issue is that fertility rates are highest in some of the poorest countries, yet most of these people have a very low per person impact on the environment. From an environmental point of view, we should rather focus on reducing (the already rather low) fertility rates in developed countries. However, in order to keep their economies running, these developed countries will have to increase migration (which, as we all know, is a controversial issue nowadays).

In addition, this economic migration may worsen the already occurring brain drain, whereby educated and skilled people emigrate from developing countries to rich countries. Moreover, over time and at least to some extent, these immigrants are likely to assume the consumptive lifestyles prevalent in their country of destination, which could thus cancel out some of the environmental gains achieved by lowering fertility rates.


Second, we can look at Affluence or consumption. Some solutions focus on consuming more efficiently (for example, by taking a reusable bag to the supermarket), but it is also argued that “consumption elites around the world should become more frugal and lead less materialistic lives.” Although there is much truth to this, it would not be effective to exclusively focus on consumption.

First, the impact of consumption can never become zero: there will always be a residual impact because people obviously have to consume to at least meet their basic needs.

Second, we should also take into account issues of social justice: it would obviously be unfair to demand of poor people that they stop consuming as long as richer people have not reduced their consumption. So from a social justice as well as an environmental perspective, we should focus on getting rich people to adopt less materialistic lifestyles. However, large-scale frugality will have a negative impact on economic growth, which is the leitmotif of many societies (even though we know for some time now that economic growth is socially and environmentally unsustainable).

In addition, there is a risk that since frugality of rich people will lower prices of many consumer goods, poorer people will consume more, which will cancel out some of the environmental gains.

Another concern is the relationship between individuals and the collective (institutional) level. Social norms regarding consumption have to change urgently, but many people do not believe that voluntary initiatives by individuals and households are effective in this respect (even though this perception is inaccurate). Top-down regulation by the government (as the UK and the EU have done recently in an effort to reduce plastic waste), on the other hand, is often perceived as paternalistic (especially by corporations). Moreover, taxes on consumer goods (for example a carbon tax on energy, or a recycling contribution), if not implemented in an intelligent way, will burden poor people the most.


The third variable is Technology, and the belief that we could tackle environmental problems by exclusively focussing on one variable is perhaps most persistent with respect to this one. So-called “techno-optimists” believe that technology can fix every social and environmental problem. I agree that we can still realise a considerable reduction of environmental impact by improving technological efficiency (so I am not a complete techno-pessimist). Nonetheless, we should also be aware of the fact that each technology has a residual environmental impact and my have unforeseen side-effects.

The development of biodegradable plastics indeed seems the most obvious solution for plastic pollution. However, some of these only degrade in very specific circumstances which cannot be found in the natural environment, and a significant problem is posed by the need to separate biodegradable plastics from non-biodegradable waste streams.

Moreover, in many developed countries, environmental and social standards for production processes have already increased significantly. This has not resulted in significant reduction of global environmental impact, but rather in industries moving to developing countries which have lower standards. However, it would be unfair towards these developing countries to focus exclusively on their technological inefficiencies, since many of the goods produced there are meant for the developed countries’ consumer markets.

Not one panacea

All of this should not be cause for pessimism: there is still a lot of room for reduction of environmental impact on all three variables. However, the debate is sometimes oversimplified by an exclusive focus on only one variable, and I want to draw attention to the fact that there is not one strategy capable of providing a panacea for environmental issues.

There are practical reasons why we have to tackle Population, Affluence, and Technology simultaneously. First, as discussed above, there are physical and ethical limits to the plasticity of each variable, and each variable will always retain a residual impact on the environment. Second, starting with small reductions of impact on all three variables is much more feasible than putting all of our eggs in one basket and hoping to achieve an immediate, large reduction of impact on just one variable. Third, we have to control rebound effects and other interactions between the variables.

Finally, there are a number of daunting ethical issues involved. I already mentioned social justice and the relationship between the individual and collective level, but there are also questions of gender inequality, power relationships and the traditional (but artificial) separation of the private and public sphere which complicate the transition to environmental sustainability. These issues have been somewhat neglected in sustainability sciences and need to be studied into more depth, but my initial research suggests that an integral approach, addressing the three variables simultaneously, scores better in this context as well.


I am analysing these issues, bringing together empirical evidence from sustainability sciences and social, political, and ethical considerations, in a project called “IPAT-Ethics”.

I am a Lecturer in Global Ethics at the Centre for the Study of Global Ethics (University of Birmingham). My current research mainly focuses on the ethics of climate change and the perspective of duty-bearers on issues of global justice. Broadly speaking, my research interests include global justice, human rights, environmental sustainability, cosmopolitanism and recognition theory.
For more info, please visit https://www.wouterpeeters.info


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  1. Julia Hermann

    Thank you very much for addressing this important topic, Wouter! I agree with you that such an integral approach is the most promising. As far as the reduction of fertility rates is concerned, I believe that the right way to go is to rely on education and improving access to contraception, but as you point out it takes generations for those measures to achieve a significant reduction in population growth. Yet such long-term strategies are necessary for solving the problem of overpopulation.

    As far as consumption is concerned, I believe that ultimately there is no alternative to lowering consumption in the developed world, which implies that we need a different economic system, since a general trend towards consuming less goes against the core of capitalism in its present form.

    Regarding the concrete problem of plastic waste, there need to come, I think, rigid legislations on what kind of products may have a plastic package, and what kind of plastic may be used for this. It seems to me (and of course this impression might be wrong) that far more than 50 % of plastic packages are unnecessary. Think of cookie boxes in which every single cookie has its own plastic wrapping, or vegetables being wrapped in plastic one by one, or the plastic bags in supermarkets that people use for appels, pears etc. which they could just as well put in their basket without a bag…

    Unfortunately, most possible measures in the three domains have their downsides, and it is often difficult to find out whether they ultimately have more positive or more negative effects. But it seems to me that there are cases in which we should clearly change our behaviour in a certain direction – for example using reusable bags for shopping, taking the bike instead of the car etc.

  2. Great comments, Julia, thanks!

    I agree with you regarding all of them, and you touch upon really fundamental issues. It’s one of the main aims of my IPAT-ethics project to improve the understanding of all of these concerns (empirical and ethical, concrete and abstract), and to take them into account when informing actions taken by individuals, companies and governments.

    I also agree with your comment regarding the need to have robust legislation regarding plastics. However, I would like to add that with their consumption choices (for example, buying fresh unpackaged produce, not buying the ‘overpackaged’ cookies, choosing glass bottles over plastic bottles where possible) individuals can also signal (i) to companies that they include plastic pollution in consumption choices, which gives the companies an incentive to reduce packaging; and (b) to the government that they support stricter legislation (rather than seeing it as paternalistic), which might pave the way for it.

    So I believe that there is an interaction between individuals, companies and governments on all levels, and I would really like to come to very practical suggestions as to how to take advantage of this interaction!

  3. Abe Davis

    Would like to receive your newsletter

    • Wouter Peeters

      Dear Abe,

      Thanks for your interest in Justice Everywhere! We do not have a newsletter, but there are two ways to receive updates:
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