Using wonder to achieve animal rights
In this post, Steve Cooke, (University of Leicester) discusses his article recently published in the Journal of Applied Philosophy on the experience of wonder as a route towards justice for nonhuman animals.

Every year, more than 90 billion land animals are killed for food. Most are raised in factory farms. Campaigns for animal rights often rely upon shocking images of their suffering to gain attention and drive change. Whilst this often succeeds, it can also be counter-productive and drive people away. Being confronted by the harms we cause is uncomfortable. Rather than change behaviour, many people instead try to escape feelings of shame, disgust, horror, and sadness. They do this through rationalisation and carefully avoiding evidence. Hence, there’s a need for other strategies, ones that make use of more pleasant emotions. The feeling of wonder is just such an emotion. Cultivating wonder at nonhuman animals has the potential to change how they are treated.
Wonder is an emotion we feel when confronted by the mysterious and magical and we often feel it when confronted by things we don’t fully understand. When we encounter something wonderous, our attention is grabbed and we begin to search for meaning and understanding. For this reason, wonder has been considered an important emotion many philosophers. One important feature of it is that things we feel wonderment at cannot easily be ignored. Because wondrous things press us to find meaning and significance, wonder can also cause an ethical re-evaluation. Not only that, but wonder is by nature a positive attitude. When we experience wonder towards something, we attend to it closely and regard it as especially valuable.
These features of wonder make it a useful emotion to for animal activists to encourage. One change is difficult is because animal lives have been made banal. For example, animals are frequently conceived merely as products and described in ways that remove individuality. Modern animal agriculture is directed at sameness, routine, and predictability. It treats animals as replaceable units of production. Mass killing is made routine and thus uninteresting. Finding wonder in the lives of individual animals acts as a counter to these processes of disenchantment.
For as long as it has been possible, the mass slaughter of nonhuman animals has been moved away from the public’s gaze. Studies have shown that the more visible the lives of animals are, the more legal protections they receive. As a result, the meat industry works hard to conceal and sanitise what goes on in factory farms and slaughterhouses. In response, animal activists use what is known as ‘the politics of sight’. This form of activism involves drawing attention to harm in order to stimulate compassion. But, because it makes people feel bad, it needs them to be willing to experience and attend to that discomfort. Many are not. Here, wonder can function to draw attention without provoking discomfort. Wonder can replace compassion or cause people to value animals enough to take on its emotional burden.
Radically changing how animals are treated, such as by ending factory farming, requires paying much more attention to animal suffering. Before they can be granted rights, animals need to be seen as unique and valuable individuals. Rational arguments, no matter how sound, often fail if made without heed to moral psychology. Hence, achieving moral progress requires us to also think about how we experience encounters with other beings. Documentaries like My Octopus Teacher have probably helped campaigns against octopus farming more than any rational argument. Those working towards justice for nonhuman animals should therefore consider how to harness emotions like wonder to support their objectives.
Steve Cooke works on animal rights and the ethics of activism. He is primarily interested theories of justice for animals, moral progress, and duties in non-ideal circumstances.